About G2

At G2 Advisors, we are a Philadelphia based group that specializes in helping growth-stage technology companies scale with clarity, confidence, and intention. Whether you're navigating a Series B raise, doubling headcount, or building your first executive team, we embed the operational and people strategies that make rapid growth sustainable.

Founded by experienced operators with a deep understanding of tech-sector dynamics, we’ve grown from a founder-led practice into a multi-consultant firm supporting some of the most ambitious companies in SaaS, healthtech, fintech, and beyond. Our team brings decades of experience in executive hiring, people operations, and leadership coaching, backed by a shared belief that the right people strategy is a company’s most powerful lever.

What Makes Us Different:

  • We’ve supported 200+ companies through executive search, placing leaders across product, engineering, GTM, and operations.

  • Our HR consulting practice has grown to 30+ clients, focused on infrastructure, culture, and performance systems.

  • We act as strategic partners, not just service providers, balancing operational depth with startup fluency.

What we stand for:

Clarity

We cut through chaos with clear, actionable strategy, so your people and priorities stay aligned as you scale

Scalable Systems

We build people ops and hiring structures that evolve with your company—not quick fixes, but long-term solutions

Operator Insight

We bring pattern recognition from real experience—applying lessons from dozens of growth journeys to anticipate what’s next

True Partnership

We don’t just advise, we embed— we work shoulder-to-shoulder with founders and exec teams as trusted, proactive collaborators